IDENTITYIQ
IdentityIQ is a company that provides protection against identity theft. They needed a new, user-friendly web site that visually conveyed the high quality of their product and their established trustworthiness. A fear-based approach the prevalent in the industry; I suggested a very different approach: a focus on the beautiful life this tool can help protect. I also designed a simplified version, optimized for mobile devices.
My involvement: concept development, creative direction, design
