IDENTITYIQ
IdentityIQ is a company that provides protection against identity theft. They needed a new, user-friendly web site that visually conveyed the high quality of their product and their established trustworthiness. A fear-based approach the prevalent in the industry; I suggested a very different approach: a focus on the beautiful life this tool can help protect. I also designed a simplified version, optimized for mobile devices.
My involvement: concept development, creative direction, design
![](https://cdn.myportfolio.com/59e65e1ef59fe24d012cbaab3f73ebb8/96c32195a99cff56d9854ca3_rw_1200.jpg?h=a0c084e831557a8f6e36e6c2fa49b1bd)
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