HUDSON BEAN
Restaurant Associates wanted a new coffee brand to compete against industry giants for coffee service in the headquarters of major corporations. We created Hudson Bean, and beat out the competition. We designed and produced a family of materials, had them assembled into kits and shipped. The entire project was done in a 3-month time frame.
Hudson Bean coffees are served in New York, Boston and DC locations, including the White House and Senate.
My involvement: project management, account management, creative direction
Hudson Bean at Ernst & Young US corporate headquarters, New York City